SM / INDEPENDENT DIGITAL STUDIO

Mao Sokmean

We create digital experiences that connect and inspire—apps, websites, brands, and products built end to end.
STUDIO PROFILE / 001

Mao Sokmean◆

I'm a UX/UI designer based in Phnom Penh, focused on turning complex ideas into clear, intuitive digital experiences. I combine user research, information architecture, wireframing, and prototyping to design products that feel useful from the first interaction.

From early discovery to final handoff, I create accessible interfaces, scalable design systems, and thoughtful user flows that balance real user needs with business goals.

UX/UI CAPABILITIES / INTERACTIVE

UX/UI
skills

Drag and explore my toolkit.

Before we begin / FAQ

FREQUENTLY ASKED QUESTIONS

A quick interview about my experience, approach, and how I work with teams.

I’m a UX/UI designer based in Phnom Penh. I turn complex product ideas into clear, accessible digital experiences through research, user flows, interface design, prototyping, and design systems.

I have experience shaping websites, mobile products, dashboards, and scalable component systems. I’m comfortable contributing from early discovery through polished UI and developer handoff.

My core strengths are simplifying complex flows, building consistent visual systems, creating high-fidelity prototypes, and balancing user needs with practical business and technical constraints.

I involve teammates early, explain the reasoning behind decisions, document important states, and keep handoff practical. I value direct feedback and treat design as a shared product responsibility.

Figma is my main tool for interface design, components, prototypes, and handoff. I also use research, documentation, motion, and AI-assisted tools when they help the team learn or execute faster.

I separate personal preference from product evidence, ask questions when feedback is unclear, and adapt quickly when priorities change. I keep decisions visible so the team stays aligned.

I combine thoughtful UX reasoning with strong visual execution and practical collaboration. I can take ownership, communicate clearly, and help a team move from an unclear problem to a product people understand.

Selected systems / 2024—2026

PORTFOLIO

We create digital experiences that connect and inspire—identities, websites, and products made end to end.

SM / WORKING ARCHIVE12 PROJECTS
NORTH/01Product system
FIELD NOTESEditorial identity
VOIDDigital campaign
KIT/24Packaging system
ATLASPlatform design
COMMONBrand direction
INTERFACES / IDENTITIES / SYSTEMS
IDENTITY 02SM
TYPE
SYSTEM
Variable identity / 2026
PRODUCT 07
Make complex work feel simple.
Interface system / 2025
ARCHIVE 12
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Visual research / ongoing
EDITION 4Culture journal
BRIGHT/IDEALaunch campaign
INDEXDesign library
MONODigital toolkit